Strategies in Emerging Markets

A Case Book on Danish Multinational Corporations in China and India

By Michael W. Hansen, Bent Petersen, Marcus M. Larsen, Peter Wad, Torben Pedersen

This book presents seven case studies of large Danish investment companies in India and China. The case studies provide intriguing perspectives on the strategic and managerial challenges and opportunities facing Western multinational corporations operating in these two Asian giants. The case studies encourage readers to adopt a decision maker's perspective, targeting students and managers interested in multinational corporation strategy in emerging markets.

185 pages

Publication Date: 9/1/2010
Format: Paper
ISBN: 9788763002363