Entrepreneurship and The Experience Economy
This book brings together a wide range of empirical studies, all disclosing and substantiating the so-called experience economy with a particular focus on its entrepreneurial aspects. The contributors both elaborate and clarify the entrepreneurial nature of the experience economy. They illustrate concrete examples of how it is created and made to work, thereby providing the reader with a unique insight into the significant shift from a managerial to an entrepreneurial economy. The chapters in the book also herald another deeply transformative aspect of this shift - its emphasis on play, affect, and passion, all human qualities that the industrial society/economy had marginalized.
Publication Date: 7/2/2007