Managing Business Marketing and Sales

An International Perspective

By Per V. Jenster, H. Michael Hayes, David E. Smith

The correct approach to the markets for business products and services can mean gains of millions of euros, dollars, pounds or yen. This book offers the reader a wealth of concepts, theories and frameworks for analyzing, formulating and implementing business marketing and sales strategies.

287 pages

Publication Date: 3/1/2005
Format: Paper
ISBN: 9788763001472