Marketing Across Cultures in Asia

A Practical Guide

By Richard R. Gesteland, George F. Seyk

A practical, step-by-step guide for international marketers who are targeting the challenging markets of the Asia-Pacific region. Packed with useful information and real-world examples, Marketing Across Cultures in Asia is based on the two authors' 35 years of combined hands-on experience of managing, marketing and negotiating in Asia.

172 pages

Publication Date: 3/1/2002
Format: Cloth
ISBN: 9788763000949