By Lotte Darso
This book is about social innovation and organisational transformation through the Arts. It presents live artists working in business settings as catalysts for change. The book primarily proposes two approaches for Arts-in-Business: 1. The Arts applied as an instrument for e.g. teambuilding, communication training, leadership development, problem solving and innovation 2. The Arts integrated as a strategic process of organisational transformation. Lotte Darso, Research Manager at The Creative Alliance, Learning Lab Denmark, has travelled round the world and done 53 interviews with visionary and courageous artists and business people in order to 'map' this new emerging field of Arts-in-Business. The project examines, describes and illustrates how the Arts can bring forth new learning opportunities and real transformation in business. Throughout the book people tell their amazing stories, which are analysed and elaborated into a coherent theoretical framework. The message of this book is not to promote a new magical instrument, a new 'quick fix' for business. It is an attempt to show the great potential of 'artful creation' and at the same time point out that the birth of a new paradigm offers promising prospects for the future of business and society. This book is written for curious people, who are looking for new ways of making sense of a complex world - whether it be in business, research, the public, consulting or in the Arts. The book offers groundbreaking ideas, new methods, inspiration, and concrete recommendations.
Publication Date: 6/18/2004