Consumer Behaviour and Consumer Protection in India

Edited by: Meenu Agrawal

The process of development coupled with increasing liberalisation and globalisation across the country has enabled consumers to realise their increasingly important role in society and governance. The consumer movement in India is as old as trade and commerce. The present book provides a detailed and comprehensive study of the recent developments in the Indian consumer protection law, besides examining the provisions of various other statutes dealing with consumer protection. It also provides further insight into consumer behaviour to help marketers develop an appropriate marketing strategy.

331 pages

Publication Date: 6/20/2006
Format: Cloth
ISBN: 9788177081077