Marketing and Sustainable Development
By Pooja Saxena
This book provides a geo-economic analysis of marketing and sustainable development. In particular, it traces the growth of marketing/markets and ecological complex as well as patterns of urban, rural and agricultural marketing. Analysing the impact of marketing activity on the environment, the book also looks into the problems of marketing and finally put forth a strategy for development which is ecologically sustainable. Although marketing has been intensively studied by economists, commercialists and geographers, its relationship with ecological factors has not been examined so far. The present work is an attempt in this direction with special reference to Central Hadaoti Region of Rajasthan. The book will be of interest not only to geographers but also economists, sociologists, planners, management students and all those concerned with environmental studies.
Publication Date: 1/1/2002