Business Ethics and Corporate Social Responsibility

A Comparative Study of Selected Mega Marts in Jaipur City

By Sanju Sharma

In the current era of post-liberalization, privatization, and globalization (LPG), questions relating to business ethics and corporate social responsibility (CSR) have surfaced, affecting Indian economy, society, and polity. The main aim of this study is to understand the emergence of the new market in India. Not only has the structure and functioning of the market changed since the advent of globalization, but new norms, regulations, and actors have come into play. In a way, a completely new situation has occurred, characterized by an altogether new work culture. As an off-shoot of globalization there is emergence of a new middle class, but there is hardly any cognition among common customers and functionaries of the shopping malls about business ethics and CSR. There is no transparency regarding functioning of the malls. Pricing and profit-making are kept as secrets by the top management. Functionaries are working as cogs in the machine and, due to this, alienation of the staff from their creative-selves needs to be studied. This present study focuses on the understanding of business ethics and corporate social responsibility as guiding principles and practices in business transactions. Further exploration is needed to understand business ethics, CSR, and transparency vis-a-vis the organized retail trade in India. [Subject: Business Management, Sociology]

Publication Date: 5/1/2016
Format: Cloth
ISBN: 9788131607602

Temporarily out of stock