Strategies of Competition in the Bank Card Business

Innovation Management in a Complex Economic Environment

By Jarunee Wonglimpiyarat

This is the first book to describe the history of the innovation of the bank card, from development to commercialization. It describes the strategies employed by innovators in order to achieve competitive advantage, and the use of technology to manage implementation. Interviews and questionnaire surveys are conducted with all the major players in the bank card industry - Barclays, Citibank, American Express, Diners Club, Visa International, Mondex International and Europay. The result is a clear and penetrating insight into all aspects of the bank card market.

124 pages

Publication Date: 3/1/2005
Format: Paper
ISBN: 9781903900550