From Start-up to Success: The Xiecheng Management Story

By Xiecheng Management Team

This casebook tells the story of Xiecheng - a hugely successful hotel chain in China - with a clear focus on the formation and creation of its powerful and successful management team and the part they played in Xiecheng's impressive growth and performance. To understand the economic and financial success of modern China, it helps to know the business environment and some of the leading protagonists. The reader will benefit from a clear insight into how a company expands, and what ideas help to overcome the challenges and pitfalls along the way. (Series: China MBA Series) [Subject: Asian Studies, Chinese Studies, Business, Economics]

220 pages

Publication Date: 7/31/2016
Format: Paper
ISBN: 9781844641079