Branding and Advertising

Edited by: Flemming Hansen, Lars Bech Christensen

Branding and Advertising presents a wide spectre of recent studies and works in the fields of branding, advertising and communication effects. This book presents a series of interesting papers related to advertising and branding.

473 pages

Publication Date: 3/1/2003
Format: Paper
ISBN: 9788763001182

Temporarily out of stock

Temporarily out of stock.