Children

Consumption, Advertising and Media

Edited by: Anne Martensen, Flemming Hansen, Jeanette Rasmussen, Birgitte Tufte

The book aims to present recent studies by researchers working in the field of consumption, advertising and media in relation to children. The purpose is to shed light on the relationship between consumer behavior, advertising and communication in general with a special focus on children and adolescents.


302 pages

Publication Date: 3/1/2002
Format: Paper
ISBN: 9788763001007