Interpretive Consumer Research

Paradigms, Methodologies and Applications

Edited by: Richard H. Elliott, Suzanne C. Beckmann

This book presents the wide range of conceptual and empirical approaches that are required in studies of the consumer and consumption. The model of the consumer as an individual decision-maker is being replaced with a richer perspective that situates him/her in a social and cultural location where the collective influences are balanced against the subjectivity of the consumption act.

366 pages

Publication Date: 3/1/2002
Format: Paper
ISBN: 9788763000017