Management Practices and Strategies in an Uncertain Era

The Indian Experience

Edited by: V. Sita, V. Venkata Ramana

Of late, the world economy has been passing through uncertain times. India's economy is no exception to the general slowdown. The increasingly uncertain economic outlook requires a strategy shift on the part of companies to successfully face the impending downturn. Years of economic growth have made some companies complacent, and now is the time for them to prepare for worst-case scenarios. Winners and losers will emerge during any economic change, and mistakes can be all the more costly during uncertainty. A downturn can actually be good for a well-managed company. For example, saving costs is one alternative to stay profitable in a period of uncertainty. Acquisitions are also one means to consolidate in times of uncertainty. This book contains contributions on issues related to managing a company in India during an uncertain economic era. It addresses the various issues in business management and examines concepts, processes, and methodologies in the Indian context.


284 pages

Publication Date: 7/31/2012
Format: Cloth
ISBN: 9788177083279