Peace through Peace Media?

The media activities of the international missions (KFOR and UNMIK) and their contribution to peacebuilding in Kosovo from 1999 till 2008

By Julia Egleder

How does the media contribute to peacebuilding and reconciliation in a post-conflict environment? This dissertation examines the question with respect to the media's involvement during the UN and NATO mission in Kosovo (UNMIK and KFOR), from 1999 to 2008. The theoretical part of the book deals with existing approaches to peace journalism, effective organizational communication, and media effects theories. In the empirical part, the evaluation first focuses on the content of the media produced by UNMIK and KFOR in Kosovo, followed by the assessment of media production processes in both missions. The book also explores the impact of UNMIK's and KFOR's media within the local Kosovar population. It argues that "peace media" can have a positive impact in a post-conflict environment, provided that it features de-escalation oriented content and is framed according to the preferences and attitudes of target audiences. Dissertation. (Series: Schriftenreihe der Stipendiatinnen und Stipendiaten der Friedrich-Ebert-Stiftung - Vol. 43)

336 pages

Publication Date: 5/21/2013
Format: Paper
ISBN: 9783643903549