The New European Law of Unfair Commercial Practices and Competition Law
Since 2005, the law of unfair commercial practices has undergone a revolution. This book presents the first comprehensive and critical examination of Directive 2005/29/EC concerning unfair business-to-consumer commercial practices and Directive 2006/114/EC concerning misleading and comparative advertising. The book offers the first detailed analysis of the various ways in which the two Directives have been transposed in the UK, Germany, the Netherlands, Belgium, and France, with a particular focus on incorrect transposition. The analysis includes an overview of the enforcement possibilities before national courts and authorities, and, as such, will be a valuable source for all practitioners, policy makers, and academics working in the field of unfair trade law. Ultimately, the book expounds a sound interpretation of the relationship between unfair trade law and competition law in Europe, engaging in an original examination of these two cornerstones of European economic law. It argues that unfair trade law and competition law should be understood as 'living apart together,' complementary but autonomous and sometimes even conflicting.
Publication Date: 6/24/2011